employer brandingIf you have ever been fishing you know that not all lures are made equal! Two people can be fishing in the same spot and one person catches their limit while the other guy struggles to catch anything.

In a small way, this is a branding problem. The fish have decided the other guy’s lure will offer them what they are after.

As the talent wars heat up your business is faced with the same challenge. How can you set your company apart from the other guy and attract the key talent which you need to succeed?

If you find that your turnover is high, it takes longer to fill positions than you’d like, etc. then a branding initiative may be an important part of the solution. HR Value Partners will help you evaluate the current state of your employment brand, conduct a gap analysis to determine how that differs from what you desire and develop a strategy to set yourself apart in the labor market.

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